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List of MKT571 Marketing Final Exam Questions. Online MBA Degree.

Study Guide Answers to the Final Exam in MKT571 Marketing in the Online MBA Degree Program .

  1. Which of the following is NOT a step that might be used to improve the quality of a firm’s marketing intelligence?
  2. When Molly’s parents retired, they decided they wanted to travel. They found an ideal job that allows them to travel for free, but the only catch is they have to stay at Holiday Inns. During each stay, they test all the amenities offered by the motel and evaluate each. The evaluation forms are sent to the motel headquarters where it becomes part of the motel’s
  3. Which of the following is an example of primary data that would be used by Topps card company to determine popularity of its new hologram baseball card series?
  4. A marketing information system (MIS) consists of
  5. Which of the following best describes the expected level of company sales based on a chosen marketing plan and an assumed marketing environment?
  6. The systematic collection, analysis, and reporting of data and findings relevant to specific marketing situations is called marketing research.
  7. Data published by the government and data purchased from outside suppliers can improve the quality of a company's marketing intelligence efforts
  8. is the difference between a prospective customer's evaluation of all the benefits and costs of an offering and the perceived alternatives.
  9. Lowe's home improvement stores strive to have nicer, more knowledgeable salespeople, a better product selection, and to maintain an impeccable image. These are all part of improving the offer via
  10. is likely to offer informal advice and information about a product or product category
  11. Which factors have the broadest and deepest influence on consumer behavior?
  12. Business buying behavior differs from consumer buying behavior in that
  13. Toyota, the maker of the Scion brand, using what kind of brand strategy with Scion products?
  14. are formal statements of expected product performance by the manufacturer.
  15. When SAP software added a Windows-style "back" button to its industrial invoice management software, the new product
  16. Which of the following best describes the category in which the offering's service mix is distinguished?
  17. Mr. Tse and his family took a vacation to Washington, D.C. While there, they bought souvenirs; t-shirts and hats to take home to family and friends who didn't have the opportunity to go. The experience of the Tse's is an example of which offering?
  18. The introduction of a new product to the market using market-penetration pricing is most likely to be successful when
  19. When Cyler goes to do his grocery shopping for the week he also likes to drop off his finished rolls of film and visit the bank at the same time. He would also like the idea of having a package mailing service to use while he is shopping. Cyler would enjoy doing his grocery shopping at a
  20. Ayal and Zif argue that going into fewer countries is advisable when
  21. McDonald's franchisees get a small discount when they pay their bills for supplies within the first seven days (when the due date is 30 days after delivery). This is an example of
  22. Which is the last major decision in international marketing?
  23. Assume you are advertising very expensive authentic Turkish carpets to upscale investors in Germany. Credibility and prestige are important. The best medium for your advertising message is
  24. Which of the following is NOT a major mode of communications in the marketing communications mix?
  25. Bradford Soap, the second largest soap maker in the world, occasionally arranges tours of their plant in Warwick, Rhode Island. This is part of what kind of communications platform?
  26. Which of the following would NOT be considered part of a marketing communications program?
  27. Intel, one of the largest producers of integrated circuit chips, puts a great deal of effort into expanding production of chips to drive down cost and thus expand the market. This is most indicative of the
  28. Which of the following is NOT true about the selling concept?
  29. Rita Jenkins, president of the local Chamber of Commerce, had difficulty getting members to assist in running the organization. She felt it was because of lack of commitment to the Chamber
  30. The step in the marketing research process that includes determining who will be sampled is to
  31. The second step in the marketing research process is
  32. The last step in marketing research is developing the research plan
  33. Typically, companies budget about 11-12 percent of company sales for marketing research
  34. Marketing information systems are developed from internal company records, marketing intelligence, and marketing research
  35. is the difference between a prospective customer’s evaluation of all the benefits and costs of an offering and the perceived alternatives
  36. Lowe’s home improvement stores strive to have nicer, more knowledgeable salespeople, a better product selection, and to maintain an impeccable image. These are all part of improving the offer via
  37. Lee is constantly begging his mother to buy him an iPod because the most popular kids at his school all have one. His mother contends that he’ll just break it or lose the music player if she buys it for him. For Lee, the most popular kids in his school are examples of a
  38. Which factors have the broadest and deepest influence on consumer behavior?
  39. Organizational buying is
  40. consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to other customers
  41. Which of the following is NOT an advantage of co-branding?
  42. is when a parent brand is used on a new product targeting a new market segment within a category currently served by the parent
  43. In 2003, Toyota introduced its Scion brand with the aim of bringing younger buyers into the “family.” This was a classic example of
  44. Mazda’s Miata convertible originally drew the most interest from women between the ages of 35-55. In order to interest more potential customers in the roadster, Mazda beefed up the model with heavier shocks and a faster engine, and then emphasized performance in its advertising. This is an example of creating a new product by
  45. Marketers plan their market offerings at five levels. What is the correct order of the levels, going from most fundamental to the level with the most benefits?
  46. Characteristics a buyer can evaluate before purchase are called
  47. For $15 a day, Chlena will go to your home and feed, water, and play with your pet while you are on vacation. The service Chlena provides is an example of a
  48. A common mistake in pricing is
  49. When introduced in the late 1970s, personal computers had large initial demand. People were interested in buying them to make writing and editing easier. The earliest simple PCs were initially priced around $2,500. The manufacturers of the first PCs were probably using a _________ pricing strategy
  50. A __________ pricing objective is suitable for a company that has overcapacity, intense competition, and changing customer needs
  51. Convenience goods such as snack foods are sold through
  52. Because of Coca-Cola’s size and power in the marketplace, they tend to dominate some members in the channel. This allows them to require strong cooperation from resellers who carry Coke products. This is an example of a
  53. Advertising for Advil pain reliever shows Advil is superior to Tylenol. This is an example of
  54. The number of different persons exposed to a particular media schedule at least once during some specified time is the
  55. Abercrombie & Fitch could use __________ advertising to reduce the cognitive dissonance experienced by someone who recently purchased its brand of high-fashion, high-priced clothing and wonders if they got the value for their money
  56. are the means by which firms attempt to inform, persuade, and remind customers about the products and brands they sell
  57. This is the use of mail, telephone, fax, email, or the Internet to communicate directly with or solicit a response or dialogue from specific customers or prospects
  58. marketing aims to build long-term, mutually satisfying relationships with key parties—customers, suppliers, distributors—in order to earn and retain their long-term preference and business.
  59. The first computers originated for home use were only sold in kit form to technical enthusiasts who did their own assembly. Demand was high and so were prices. At the time, the firm offering these kits would likely have been using the __________ concept
  60. The computer _______________ consists of the manufacturers of computer memory chips, monitors, keyboards, coaxial cables, modems, software, storage systems (disks, hard drives, portable USB media), and those who install, repair, and maintain systems and software
  61. Which of the following is most closely associated with a proactive marketing orientation?
  62. is the key ingredient in many marketing campaigns and consists of a diverse collection of incentive tools, mostly short term, designed to stimulate trial, or quicker or greater purchase, or particular products or services by consumers or trade
  63. Hospitals are engaged in intense competition to fill maternity beds. What type of advertising would hospitals most likely use to advertise their new amenities like Jacuzzis in every room, filet mignon or lobster on the menu, and afternoon teas for the new mothers and their families?

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